Start your own
sustainable franchise

For your Home, Your Garden, Your World Strapline Logo
Willow Alexander Franchise Video

Hi there,
we are Willow Alexander

We are a certified carbon-neutral Home & Garden service provider on a mission to revolutionise the way we care for our clients and the planet in the home and garden sector.

By becoming a Willow Alexander business owner you will learn how to run your business with minimal impact on the planet. We’ve created a roadmap to guide all our partners towards managing their own carbon-neutral business that sees revenue grow year after year.

We use the latest technology to make connecting to customers easy and pain-free. We offer carbon offsetting solutions for your business, your team and even your customers to raise awareness and help them tackle their own carbon emissions.

Let our in-house team of experts support you with the right training and development so you can focus on doing what you do best.

Types of franchises to explore

We strive to push boundaries, provide a premium and want Franchises that understand the value that comes from this.

Working Franchise

Love being on the tools?  A working franchisee helps you do what you love with the rest taken care of

Owner / Operator

Want the freedom to grow your own business with the support of experts? Our owner/operator franchises give you all you need to grow to the size you want

Area Franchise

Our area franchise allows you to operate multiple services across a wider territory to allow you to become the leading Home+Garden service provider in your area

The Willow Alexander Gardens Team

Join us

Become part of our growing business

Please give us a few details, and one of our team will be in touch to talk through the opportunity.


    Please note that a successful enquiry will opt you into Willow Alexander emails.

    What you get from us

    We are really proud of the support that we provide at Willow Alexander. When you start
    on the journey with us, you can expect us to be with you every step of the way.



    Initial launch training on how to run your franchise


    Brand identity

    Brand identity / marketing collateral


    Certified carbon neutral

    Roadmap to become a certified carbon neutral company



    Ongoing support and advice



    Exclusive discounts and preferential
    rates with brand partners


    Return on investment

    Proven model with instant return in the first year


    Start-up packages

    Start-up package with own branded uniform


    Accounting package

    Help & support to run the fully integrated invoice
    and accountancy software


    Private marketplace

    Exclusive access to our private marketplace


    Branded design assets

    Fully branded design assets for your Vans & POS


    Google business profile

    Your own landing page connected to your google business profile


    Management software

    Access to dedicated field management & CRM software to operate virtually


    Account manager

    A dedicated account manager to guide you on your journey


    PR and Marketing team

    Award-winning PR and marketing team in house to support your ongoing growth


    Digital Dashboard

    Totally digital & interactive franchisee dashboard


    Flexible working environment

    Flexible working hours


    Digital library

    Extensive digital library of assets


    Instant community

    The ongoing support of joining a community of like-minded Home and
    Garden professionals

    What our franchises have to say

    One of the Willow team planting plants

    Become part of the Willow Alexander family and secure a happier, healthier lifestyle for you, your family & the planet.

    Willow Alexander Franchise Video


    Why choose
    Willow Alexander

    We all love the idea of being our own boss, doing something that we’re passionate about – and doing something that makes a difference in this World.

    Imagine combining that with the lifestyle that you’ve always wanted, and a chance to make significant financial returns.


    Proudly 100 % Carbon Neutral


    Window Cleaning


    Home & Garden



    Dog Walkers


    The idea of being more sustainable in gardening is more than just being conscious of our carbon emissions. We believe we all should be gardening with a conscience and make daily decisions to help make less of an impact on the environment around us.

    — Samuel Collett, CEO

    Certified CO2 Neutral icon

    co2 neutral

    Strong franchise

    Electric Fleet of Vehicles icon

    Electric fleet
    of vehicles

    Recycled Waster Materials icon

    waste materials

    Paperless Communications icon

    Paperless communications

    Full operations

    Climate Positive Workforce icon

    Climate positive workforce

    Battery operated Tools icon

    Battery operated tools

    Opportunities for

    One of our van fleet being plugged in to charge
    One of the Willow team designing a garden
    One of the Willow team leaf blowing
    An automated lawn mower
    One of the Willow team chain sawing a log
    One of the Willow team leaf blowing
    One of the Willow team trimming a hedge
    One of the Willow team shaking hands with a valued customer

    How does it work/
    Franchise Model

    All of our franchise models are designed to make it easier for you to do the things you love by supporting you with the things you don’t.

    We have built the latest tech to help you run the day-to-day operations of your business from your phone or iPad with our centralised website that collects leads and prepaid jobs for you around the clock.

    We also have a sales and marketing team on hand for you week in and week out helping you achieve your goals.

    If you have the passion to run a business but are also conscious of your environmental impact then we have you covered.

    We are the first service brand to be certified carbon neutral; by owning your own franchise, you will be too. Furthermore, after year one, you will be able to get your own company certified carbon neutral to know that your impact is being counted in the race to tackle climate change.

    Your own roadmap to certified carbon neutrality

    Recycle icon

    As part of your initial franchise fee you will be given help and support in year 1 by our in-house sustainability team to become certified carbon neutral by One Carbon World.

    As part of your initial franchise fee, you will be given help and support in year 1 by our in-house sustainability team to become certified carbon neutral.

    Your company will receive its own certification and you will be able to promote to your customers that you have achieved this worthy and prestigious milestone.

    Our business model is designed to help you work and live more sustainably, helping you, your clients and the planet.

    Carbon Neutral International Standard Logo

    Why is being carbon neutral so important?

    No one can ignore the fact that we need to stop climate change...

    …and the only way to do that is to reduce our carbon emissions – this is the carbon released when we drive vehicles, use tools, purchase products and carry out everyday activities, including our jobs. All businesses will need to start thinking about how they do this so we’re offering you a head start while doing all the hard work for you.

    Becoming carbon neutral makes good business – and common sense:


    will choose a brand with a sustainability story over their existing supplier.

    (Source: The Consumer Goods Forum)


    want brands and services they use to help them be more sustainable.

    (Source: Futerra)


    will pay more for a sustainable product or service.

    (Source: IMPACT)


    of sustainability claims made online could be classed as greenwashing.

    (Source: CMA)

    Recycle icon

    Our roadmap includes getting certified as carbon neutral by an independent accreditation scheme so you can share your status transparently and avoid any accusations of greenwashing.

    Here's what we're looking for in our franchises

    Be part of the tribe

    Be part of the Tribe icon

    Our investment packages start from £15,000 with your roadmap to certified carbon neutrality included in year one. First-year income up to 100k with 1 vehicle with multiple options to expand.

    A Hard Worker

    Our ambition at Willow Alexander Gardens is to be the nation’s most sustainable gardening company. We need people who share that vision and will put in the hard work both in the garden, on growing their business and on keeping up to speed with developments in eco-horticulture.


    We strive to push boundaries, provide a premium service and want Franchisees that understand the value that comes from this.


    Having the experience of running your own business, or years of working in gardens is not crucial – part of becoming a Willow Alexander franchise is that we will train you from the ground up.

    A landscape photo of a well maintained garden

    We aim to win the war on climate change one garden at a time. Join us, hand to glove to garden towards a greener, more sustainable future

    Steps in your new business venture


    Get in Touch icon

    Get in

    Once we have received your enquiry we will quickly be in touch to find a time to talk.


    Arrange Initial Meeting icon

    Arrange initial meeting

    We will then arrange a follow-up meeting or video call, where you can get more information on our business.


    Discovery Day icon


    Come on in to meet the team at our Head office, and to see one of our teams in action.


    Due Diligence icon


    We are happy to work with you as you take your time to understand if this is right for you.


    Business plan and loan icon

    The business plan & loan funding

    We will help you to create your business plan and to secure funding if needed.


    Sign Franchise Agreement icon

    Franchise agreement

    Once you are good to go. We will sign the agreement together.


    Launch Training icon

    Launch training

    With all of the paperwork taken care of, it's time for our launch training at Head Office and in the field.


    Business Launch icon

    Business launch

    We will help you to get your business set up, your marketing on and your first customers lined up.

    Stand out
    from the crowd

    From our beautiful vans to the unique aesthetics of our uniform – there is no mistaking Willow Alexander from the competition. With a belt & braces approach to our delivery, our team creates an instant connection with their customers as the uniform and vans make them feel familiar.

    Trust plays a big part in what we do. By taking pride in how we deliver our service, our clients have peace of mind that their property is being looked after by people they know.

    We know that the thought of running a business can be daunting. There is a lot to do, which distracts from the reason you’re probably reading this – you want to be out there gardening! Our support helps to make those things easier for you.

    Caring about the planet isn’t optional

    Working with Willow Alexander and following our carbon-neutral roadmap helps you future-proof your business against any upcoming legislation that may be introduced as we get closer to 2030. This is the year the government has set to achieve its first ambitious targets for the reduction of Greenhouse Gas Emissions in the UK

    Our partners

    Plantbox Logo

    Powered by

    Growing Revolution Logo
    Natural Grower Logo